Meet Kieran – ETB Work Placement With Evelyn Mc Marketing

My First Ever Blog – Meet Kieran.


Kieran Blockley ETB work placement student, currently with Evelyn Mc Marketing


Hi there, my name is Kieran Blockley and welcome to my first ever blog post!

I’m not used to talking about myself much, so take it easy on me while you are reading this.

I am 21 years old, son to an Irish born mother and an English born father, born in Birmingham, England and moved to Letterkenny, Co. Donegal with my family when I was 7.

From there I went to primary school at St. Patricks Lurgybrack, secondary school at St. Eunans Collage and completed an IT & Business course at the National Learning Network with ETB

In March this year I began a Digital Sales and Marketing course, this course runs for 45 weeks and one of the requirements is to go on work placement with a business, so we can put our training into practice.

I started my work placement with Evelyn Mc Marketing where she began to teach me lots of useful tips and important lessons in the world of marketing from day one.

As I enjoy doing things like video and image creation and editing, Evelyn had me create different graphics for her clients such as for Donegal Mammy as shown below.  Evelyn showed me how to create content through social media, by engagement of  Donegal Mammy followers. Asking for favourite and common sayings that mammy in the county say and we then designed graphics to use on all social media platforms..


Donegal Mammy

My time with Evelyn so far has been invaluable in terms of experience in the world of real life marketing and  with her permission (!) I have compiled some of her Top Tips that I would like to share with you today.


Top Tip 1: Always record what you learn.  Pen/paper, digital diary, whatever you use, make a record of what you learn every day… Who knows when you might need those notes or adapt an idea from something you have learnt.

Top Tip 2:  Rest is for another time….. To be honest she never actually said this to me but the way she is always so busy, I believe that’s something she would tell me. I am still waiting on when the “other time” is..

Top Tip 3: Don’t be afraid to fail. This is personally my favourite tip as it is something that holds a lot of ideas back from ever seeing the light of day.    One of the best ways to learn is through trial and error, seeing something doesn’t work, learning from it and trying again.

Top Tip 4: Everyday is an opportunity to learn something new and widen your skill range. I can really relate to this, as one day I hope  to  get a job in Digital Marketing.  Evelyn believes it is  important to be creative and make an effort, with so much digital information there is no excuse not to learn . The amount of links she has sent me would fill an entire blog post!

Top Tip 5:  NETWORK – Evelyn has taught me to connect and network with people all the time. You do business with people, so connect and learn from them. Both on social media and through networking groups, Evelyn is constantly networking and is the PRO of  Donegal Women in Business Network  

She also plans to introduce me to Toni from Letterkenny Chamber of Commerce and Michael from Networking Donegal. (I have just created  a LinkedIn account to add to this blog as Evelyn says I need to network more online and get my personal brand out there!)

So that’s it, I am with Evelyn for another few weeks. I am enjoying the placement and really learning as I go along.  I hope to create a video before I finish up so maybe I will come back to you and let you know how that goes.

Thanks for reading my first ever blog. Blogging is really much easier than I thought it would be. Evelyn thinks I should go and set up my own blog.. any ideas what I should start blogging about?



Contact me here LinkedIn

Contact Evelyn here