The Magic of a Donegal Christmas Book – Freckles The Elf Returns

The joy of reading a Christmas Book Photo Credit Joanne Gallinagh Photography

Evelyn Mc Marketing loves Christmas and even though I spend every day in the world of digital media and technology I believe in the legacy of making memories , of taking time to really communicate with others and share what makes us different from the robots of tomorrow.

There is never a greater time than Christmas for storytelling and imagination and using creativity to bring your message into peoples lives.

As the author of a number of books  including Crafty Kids Guide To Donegal and Its Wild Atlantic Way     Wild Atlantic Way Mindfulness Colouring Book      Just For Fun Activity Book   my Christmas book Freckles The Elf Christmas Magic In Ireland is one of of my favourites.

The story is about a couple who leave Ireland for a better life during the recession and move to New York City.

Times are now improving back home, and they decide to return to Ireland with their young children.  Their little boy Shaun is concerned that Santa will not find him at his grandmothers on Christmas Eve and so he writes a letter to Santa to make sure that he knows the family are back home in Ireland. Through the magic of storytelling, we discover the joy of Christmas  how all the goodness, caring and sharing around the world will take everyone home to where they belong.

I have received many e mails from families, the Irish Diaspora, all over the world who have returned just like Shaun and his family or those who  plan to return in the future. I love to hear the stories of how their little ones believed that Santa’s #GPSChristmasheartbeat machine was tracking  every good deed that they had done and that he knew where to find them on Christmas Eve.

With my own family I have a tradition of reading a story on Christmas Eve and regardless of age we have been doing this for well over 20 years.  The traditions and memories that we make are the foundation for the generations of the future. The digital world is all consuming, social media, technology , mobile devices all demanding constant attention. Leaving little or no time for us to really communicate while  making life long memories.

Santa has joined the digital age in this book too and can now use his  #GPSChristmasheartbeat computer to track people all over the globe , knowing instantly all the kindness that they carry out every day and automatically updating them to his nice list.

 

 

So this Christmas take time to read a book with your family, turn off the phone take time to build new memories and tell stories about old ones.

Our mobile devices wont replace a laugh, a smile or a story. Making memories today is what will sustain us as human beings tomorrow.

Freckles The Elf Christmas Magic In Ireland is a beautiful modern day read including topics  such as emigration, refugees, united nations, Irish geography and culture all wrapped up in a magical Christmas story of loving and giving and celebrating Christmas wherever you are in the world.

I know I am probably a bit bias but I promise that you and your family will love this beautiful book, written, illustrated and published here in Donegal.

You can buy online here  or call into Crafty Kids Toy Shop Letterkenny or McElhinneys Ballybofey.

If you would like to write a book either as a personal project or as part of your business, get in touch . In 2019 we are launching  writeabookworkshop.com with local and online workshops to help you through the journey of getting your book on the shelf or your e book online.

 

 

 

Celebrating Donegal Love Story Wedding Memories

HOST A DONEGAL LOVE STORY IN YOUR VENUE…..

What is Donegal Love Story all about?

Donegal Love Story is a unique idea based on Evelyn’s own experience.

Having got married in The Central Hotel Donegal over 31 years ago I felt it would be a unique  idea to host an event where our wedding reception was held – relive the memories of another time . Display mementos and nostalgic items from wedding days of the the past not just for me but other brides and grooms who held their wedding reception in the hotel.

No event of its type had been held in the North West before and so the first Donegal Love Story event was held in The Central Hotel in June 2018 , 20  brides and grooms  with their families and friends returned for a night of nostalgia and celebrating the memories of the past.

Drinks reception on arrival and a buffet style dinner were served and dancing continued late into the night with the “bridal parties”.

An exhibition of wedding dresses, wedding albums and mementos from each couples special day were displayed and the atmosphere was truly  filled with romance and a night out for everyone to remember.

 

One of the grooms actually proposed again to his beautiful wife of many years.  Each couple got the opportunity to say a few words and talk about their special wedding day memories and received a personalised certificate to commemorate the event..

 

There were a few couples on the night who were over 50 years married and their families expressed gratitude that they could relive the happy memories with their parents, some of these stories and memories they had never been aware of  in the past.

 

 

Donegal Love Story

 

 

Donegal Love story celebrating over 50 years of marriage

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Why host a Donegal Love Story event in your hotel?

  • Opportunity to thank and celebrate with your previous brides and grooms the nostalgia and memories of their special day.
  • Add to the story of your hotel, share through media and create content for your social media accounts.
  • Through testimonials, video and reviews of the event your hotel will attract attention from romantics everywhere!
  • Highlight what you already offer –  create awareness of your wedding offerings throughout the years to the present day.
  • Promote your special wedding day package offerings.
  • Introduce future celebratory  events for  all your wedding couples, especially the brides and grooms of yesteryear.
  • Each Donegal Love Story can be unique to your venue- celebrate in your own unique style!

 

What can Evelyn Mc Marketing do to help?

As the creator of Donegal Love Story ,  a marketing consultant and a romantic at heart, Evelyn  will share her unique idea and  work with your team to highlight and host a unique event to your specific venue.

Offering marketing and event management support to you and your team, both on and off line , writing the story, liaising with your bridal couples and  working with you throughout the event in your venue.

That includes helping you to collate and display the nostalgic wedding mementos on the night , plus following through on PR and social media exposure after the event.

 

NOT JUST ABOUT WEDDINGS…..

Not just about weddings, Donegal Love Story will be developed through branding and web site / social media /blog etc in the future to promote love of person, place, experiences  and Donegal as a destination. Celebrating everyone’s unique love story with the county of Donegal and its people.

From the wedding perspective, each individual venue produces their own take on the Donegal Love Story theme with the backing and support of Evelyn Mc Marketing and the concept that has been created.

Inviting your prior brides, grooms and bridal parties to participate in  an anniversary love story celebration, unique to your venue .

Thanking those couples for choosing your hotel for their original celebrations and creating a new modern day story.

 

#DonegalLoveStory

 

 Memories from the Past, Present and Future

Weddings, People, Places, Experiences….

 

Contact

Evelyn     087 2246989

e mail      Facebook       Twitter         Linkedin

 

Thanks to Gabrielle’s Diary for the use of some of her photos and to all the brides and grooms at our very first Donegal Love Story event for allowing me to share their story. Also huge thanks to Elaine McInaw who celebrated the very first Donegal Love Story in her venue, The Central Hotel Donegal town.

A Donegal Love Story

 

 

Donegal Love Story Celebrating Central Hotel Wedding Love Stories Over The Past 50 Years

Donegal Love Story

Marketing for Evelyn Mc Marketing begins with a great story.

Then the actual telling of that story, while adding in some creativity and magic. Being brave is important too in marketing in knowing everyone will see what you do and that you have confidence in what you create.

Even if others don’t value it, maybe even scoff at your ideas (!), YOU know the story deserves to be told and can fit into a marketing campaign or even that you can create a marketing campaign around it.

Today I am telling a personal story, I have created a marketing campaign around that story and I believe that many others just like me will benefit from looking back and reliving old memories.

Over thirty years ago my husband and I got married in The Central Hotel Donegal town, both of us being from the county, we choose The Central as the location to welcome our family and friends  to join us, begin our future life together.

 

Evelyn Mc Marketing a Central Hotel bride over 30 years ago

Through my recent years in marketing and promotion, I knew that the idea of reaching out to this group of married couples would be a very unique campaign.

There were many couples just like us who got married over the years and who would like to relive the occasion, return to celebrate with family and friends and so I approached Elaine McInaw the Marketing Manager of the hotel and told her about #DonegalLoveStory a new brand that Evelyn Mc Marketing had created.

I had met Elaine through Donegal Women in Business Network.

Initially this brand will be used as a campaign with the Central Hotel and for related services and products in the wedding industry, but in the future who knows! It could tell the great love stories of all couples in Donegal or love of county or culture or those who live on foreign shores that want to return to the home of their birth. Their own #DonegalLoveStory

Donegal Love Story Twitter

Donegal Love Story Facebook

 

A Donegal Love Story

The Central Hotel Donegal Town

Reliving Wedding Celebrations Throughout The Decades

 

The current project with The Central Hotel  Donegal Town will see #DonegalLoveStory search out all couples who held their wedding receptions in the hotel over the past fifty years.

Then invite them back to celebrate and relive their love story at the  Central Hotel Vintage Wedding Celebration event on Saturday June 2nd of the June Bank Holiday weekend.

Within this framework there will be a unique Central Wedding Love Story Exhibition  featuring a collection of treasured wedding artifacts from couples  such as wedding dresses, photographs and other mementos on display, creating a time capsule of love stories and bringing precious memories to life.

This exhibition will also be open all day on the Saturday for all the families to come and view .

There are some great prizes for many  couples and it will be an opportunity for many to look back at precious memories that were made.

I am hoping that we uncover some great romantic stories of couples married for over fifty years, of generations from the one family who celebrated their wedding day in The Central and of family traditions that have been carried through the years.

Storytelling is what we are good at as  a nation, looking back into a distant time where we were different people and had a lifetime of learning and experience ahead of us.

Take time today to remember the stories of your like and if you or someone you know got married in the Central Hotel Donegal town then join them for this truly unmissable anniversary celebration! For more information, to lend us some personal items for the exhibition or to book tickets contact Central Hotel Donegal Town.  weddings@centralhoteldonegal.com

Telephine Central Hotel Donegal Town    074 9721027

 

If you would like to use #DonegalMarketingStory in your marketing campaign contact Evelyn on 087 2246989.

   www.evelynmcmarketing.com

Facebook

Twitter

evelynmcmarketing@gmail.com

donegalmammy.com

 

 

 

 

 

 

Launch Your #DonegalMarketingWow For Free

 

Evelyn Mc Marketing delivering recent marketing workshop to Donegal Women in Business Network       Photo Credit Donegal Woman

Hello from evelynmcmarketing.com,

As you can see I haven’t written a blog in a while, I have been distracted from writing by other things  .

There’s always so much else to do, or that you think you have to do, but I am really going to try and blog a lot more this year. With #DonegalLoveStory and donegalmammy.com there are plenty of reasons for me to keep writing.

Recently, I gave a talk to an amazing group of women from Donegal Women in Business Network (If you are not a member you MUST join) and where I spoke about how even in business everyone looks like they are successful and on top of things, even if it’s not the case.

Their Instagram and other social media posts scream success following the beautiful colour schemes and styles of the day, their podcasts and videos are always excellent quality and I swear they must have been in the hairdressers and beauticians for hours to prepare for the camera.

I admire them, I respect them, but so many of us will never be them and that’s ok! Stop beating yourselves up and thinking that’s how you should be marketing your business.

Back to the talk, I read the words of Gloria Gaynor’s 1984 song ‘I am what I am’ and these words resonated with everyone.

 

“It’s my world that I want to have a little pride in
My world and it’s not a place I have to hide in
Life’s not worth a damn
‘Til you can say I am what I am”

Gloria Gaynor      I Am What I Am       1984

 

So even in your marketing and business, do what you feel suits your brand and personality, be authentic, be honest and most importantly be you!

Ignore the inner voice that says you are unworthy, undeserving  and a business imposter. People buy from other people, and they will know when you are not being true to what you are.

So, I have come up with a way  to help and support your  marketing efforts in your business.

Read on!

#DonegalMarketingWow

Business is like going on holiday; you do the research, plan it all out, get there and then you spend time ‘promoting’ it all on your Snapchat and social media to your friends back home. After a while unless you do something really wow they will get bored with your constant feed of sandy beaches and cocktails by the pool.

They want to see you jump out of a plane or scuba dive or a video of you bungee jumping off a cliff. Then they go “wow“.

So just like that, go plan some #DonegalMarketingWow in your business today and let me know about it. You can tag me or email me your wow and I will share and promote your marketing antics to everyone in my networks.  That’s quite a lot of people between Donegal MammyDonegal Women in Business Network and Letterkenny Chamber of Commerce and Networking Donegal.

If you are struggling to find your WOW – I can help you find it! Get in touch today.

 

Evelyn Mc Marketing Motivational and Planning Workshops

 

Evelyn Mc Marketing can help with digital marketing, setting up your social media accounts, writing a blog or just supporting your business and helping you put a plan together in one of my 1-1 2 hour mindmapping workshops that look at where you are going and how to get there.

Stop second guessing yourself, just do it, learn from others but be your very own self and always be who you are.

 

Contact Evelyn    087 2246989

  www.evelynmcmarketing.com

Facebook

Twitter

evelynmcmarketing@gmail.com

donegalmammy.com

Meet Kieran – ETB Work Placement With Evelyn Mc Marketing

My First Ever Blog – Meet Kieran.

 

Kieran Blockley ETB work placement student, currently with Evelyn Mc Marketing

 

Hi there, my name is Kieran Blockley and welcome to my first ever blog post!

I’m not used to talking about myself much, so take it easy on me while you are reading this.

I am 21 years old, son to an Irish born mother and an English born father, born in Birmingham, England and moved to Letterkenny, Co. Donegal with my family when I was 7.

From there I went to primary school at St. Patricks Lurgybrack, secondary school at St. Eunans Collage and completed an IT & Business course at the National Learning Network with ETB

In March this year I began a Digital Sales and Marketing course, this course runs for 45 weeks and one of the requirements is to go on work placement with a business, so we can put our training into practice.

I started my work placement with Evelyn Mc Marketing where she began to teach me lots of useful tips and important lessons in the world of marketing from day one.

As I enjoy doing things like video and image creation and editing, Evelyn had me create different graphics for her clients such as for Donegal Mammy as shown below.  Evelyn showed me how to create content through social media, by engagement of  Donegal Mammy followers. Asking for favourite and common sayings that mammy in the county say and we then designed graphics to use on all social media platforms..

 

Donegal Mammy

My time with Evelyn so far has been invaluable in terms of experience in the world of real life marketing and  with her permission (!) I have compiled some of her Top Tips that I would like to share with you today.

EVELYN MC MARKETING TOP MARKETING TIPS

Top Tip 1: Always record what you learn.  Pen/paper, digital diary, whatever you use, make a record of what you learn every day… Who knows when you might need those notes or adapt an idea from something you have learnt.

Top Tip 2:  Rest is for another time….. To be honest she never actually said this to me but the way she is always so busy, I believe that’s something she would tell me. I am still waiting on when the “other time” is..

Top Tip 3: Don’t be afraid to fail. This is personally my favourite tip as it is something that holds a lot of ideas back from ever seeing the light of day.    One of the best ways to learn is through trial and error, seeing something doesn’t work, learning from it and trying again.

Top Tip 4: Everyday is an opportunity to learn something new and widen your skill range. I can really relate to this, as one day I hope  to  get a job in Digital Marketing.  Evelyn believes it is  important to be creative and make an effort, with so much digital information there is no excuse not to learn . The amount of links she has sent me would fill an entire blog post!

Top Tip 5:  NETWORK – Evelyn has taught me to connect and network with people all the time. You do business with people, so connect and learn from them. Both on social media and through networking groups, Evelyn is constantly networking and is the PRO of  Donegal Women in Business Network  

She also plans to introduce me to Toni from Letterkenny Chamber of Commerce and Michael from Networking Donegal. (I have just created  a LinkedIn account to add to this blog as Evelyn says I need to network more online and get my personal brand out there!)

So that’s it, I am with Evelyn for another few weeks. I am enjoying the placement and really learning as I go along.  I hope to create a video before I finish up so maybe I will come back to you and let you know how that goes.

Thanks for reading my first ever blog. Blogging is really much easier than I thought it would be. Evelyn thinks I should go and set up my own blog.. any ideas what I should start blogging about?

Thanks

Kieran

Contact me here LinkedIn

Contact Evelyn here www.evelynmcmarketing.com

How To Start Selling Clothes on E Bay – Sarah The Interns First Ever Blog!

 

Sarah Sweeney spent some time with Evelyn Mc Marketing during the Summer having some marketing fun.

 

HOW TO START SELLING CLOTHES ON E BAY      

      

 

Hi, my name is Sarah Sweeney. I’m a 20 year old university student living in Belfast. I’m going into my 2nd year studying Communication Management and Public Relations at Ulster University. This Summer I’ve been spending some time  with Evelyn   http://www.evelynmcmarketing.com   and learning a lot about the world of marketing and PR.

Evelyn asked me to write a blog on any subject I wanted… so here goes…I have sold clothes online in the past on eBay so I hope this is of some help to some of you out there.

 

At the beginning of 2017 I was de cluttering and not knowing where to start, now eight months later I’m going out and buying stuff from charity shops to resell. Once you get started eBay quickly becomes easy to use and is a great tool for selling new or worn clothes. If you’re interested in making some extra money by opening up an eBay store, here are some guidelines to help you on your way.

 

  1. The clear-out

Before we can start looking at the online side of things, first we have to look at your wardrobe. The thought of clearing out can be daunting, and I’m not going to lie it can be time consuming. Don’t be afraid to start small, take one piece from your wardrobe that you don’t wear anymore and wouldn’t mind selling. Next, take a few pictures of the item in good lighting and with a background that isn’t distracting. Once you have your pictures, you’re ready to go.

            .

  1. Creating your account

You have the option of going through ebay.ie or ebay.co.uk, I personally use the UK version as it helps me avoid expensive shipping prices. Also, using the UK version allows you to list items via the eBay app on your phone.

The signing up process is fairly straight-forward, the only thing that may give you pause is creating a name for your eBay store. On eBay the usernames can be as random as  you get, and it generally doesn’t affect your sales. However if in the future you decided you wanted to make it a business, a memorable name is important. Don’t stress too much at this step because you can change it later (even every 30 days if you can’t make up your mind!)

 

  1. Listing your first item

After clicking on sell, the first question eBay will ask you is what exactly you are selling, this will be the title of your listing. It’s good to be descriptive here in order for people to find your listing, but don’t go into too much detail as you will have the option to do that later.

After clicking on the ‘Start selling button’, it will ask you to select a category. A list of suggested categories show up, so you can easily find what one you want your listing under. The next step after this is adding details to your listing, it gives you options to be as specific as the material and exact length of the item although it is not essential to fill in every detail.

 

 

It will ask you whether you want to do ‘Auction’ or ‘Buy it Now’ format. Buy it Now allows you to set a price and users can instantly buy it, whereas the Auction lets users bid for a set number of days. Lastly it asks you to fill in your payment details so that you can get paid if the items sells.

  1. Feedback

If you buy an item on eBay, you have the option to send feedback on the item for the speed of delivery, and seller communication etc. The seller also has the option to feedback the person who buys the item. It represents your reputation on the website, and people are more likely to buy an item from someone who has good feedback. Sometimes people decide not to leave feedback, but ensuring you post on time and communicating with the buyer can remind the buyer to leave a comment.

 

  1. Postage & eBay fees

You set the postage for your item so it is important to set the right price. Price guides are available in Post Offices, you can weigh your item and see how much it will cost to post.

Postage supplies are inexpensive, envelopes can be bought in stationery shops or discount stores. Write the address on the envelope and bring it into the Post Office, and then you’re done! Also keep in mind that eBay takes a small percentage of the final cost of the sold item. There are also some features such as setting your auction price above €5, but eBay clearly states before you list so you won’t be out any money.

If the online ventures aren’t for you, there’s always getting organised to have a car boots sale. You may decide selling is not for you and donate your unused clothes to a local charity shop, or you may enjoy selling so much that you decide to start your own online business. Either way it’s a way to have a tidier wardrobe and have extra space for new buys…maybe with some bargains from eBay!

Huge thanks to Evelyn Mc Glynn from Evelyn Mc Marketing for giving me the opportunity this summer to experience real life marketing and I learned lots on digital marketing in Donegal and old school marketing and how important networking is. I also got to learn all about The Donegal Women in Business Network and what a great networking group they are.

 

 

 

 

Reveal The Teen Take On Brexit With Teen Shopping Campaign.

Reveal The Teen launches Letterkenny Shopping Campaign for Teens.

 

Gerard McCormick , Magges Pharmacy,  Claire McGettigan, Joanna McMonagle and Evelyn Mc Glynn from Evelyn Mc Marketing launching The Reveal The Teen Shopping Campaign in Letterkenny Chamber of Commerce

 

Reveal The Teen Shopping Campaign June 21st 2017
Meet The Reveal The Teen team Evelyn Mc Glynn from Evelyn Mc Marketing, Shannon, Claire and Joanna work placement students who helped create the concept  and Toni Forrester Letterkenny Chamber of Commerce

 

 

While the border counties fear a looming hard border and what damage Brexit can do to their local retail and social communities , Reveal The Teen have spoken and  to help increase revenue spend in the county Evelyn Mc Marketing and Letterkenny Chamber of Commerce have joined forces with the teen brand to create a shopping campaign based on  what  teens want!

The Reveal The Teen  project came about when Evelyn Mc Marketing  and her work placement students created a survey to find out the retail and social trends of  Transition Year students in Donegal.

Read the report here:

The survey  was carried out by Loreto Convent Transition Year students Joanna McMonagle and Claire McGettigan, and  Shannon Thackrah, a third year Digital Marketing student at IT Sligo.

The main lesson in the report for retailers was the need to educate and encourage teens to shop local with student discounts for second level, not just third, and to promote easy returns policies. It was revealed that only 36% of teenagers return clothes that don’t suit and online returns are seen to be a ‘hassle’.

The Reveal The Teen Shopping Campaign organised by Letterkenny Chamber of commerce and Evelyn Mc Marketing  plan to encourage teens to support  local retailers, while the retailers will act on some of the suggestions offered through the survey .

Micheal Murphy Sports   Evolve Menswear     Magees Pharmacy are just a few of the local retailers responding to what local teens want by offering a range of discounts and special offers to all teens who shop with them in the June event.   The campaign begins on Wednesday June 21st until Saturday 24th

For students Claire, Joanna and Shannon, their work with their mentor Evelyn and Reveal The Teen  initiative has given them  the opportunity to bring the voice of their peers to the table while creating a brand, promoting on social media platforms, launching to the business community and now seeing their project used as a local business initiative.

Not a bad few months work experience!

Evolve Menswear launch Reveal The Teen Shopping Campaign in their store with Claire and Joanna from Reveal The Teen

“We set out to give teenagers a voice and we can’t believe how much we have learned and that the retail community has shown such great interest.” said Joanna and Claire ,while Shannon says  “The work experience and creating of a brand has been invaluable in my course work and for my future. Getting the opportunity to bring a brand from conception to the public has been of fantastic value to me personally”.

The Reveal The Teen shopping campaign takes place in Letterkenny in conjunction with Letterkenny Chamber of Commerce and evelynmcmarketing.com from June 21st  until  June 25th.

You can learn more about Reveal The Teen on Reveal The Teen face book page or contact Evelyn on evelynmcmarketing@gmail.com

 

Shannon’s Farewell to Work Placement with Evelyn Mc Marketing

Hello everyone, Shannon Thackrah- Evelyn’s 3rd year Digital Marketing work placement student from IT Sligo, here to tell you about my marketing work experience I had with Evelyn Mc Marketing.

Unfortunately my time with Evelyn has come to a close- where did the time go?! I was on work placement with Evelyn from the end of January until now and honestly the time flew by. I am amazed at how much we managed to achieve together during my marketing placement time and how beneficial this work placement has been to me.

Over the course of my work placement I learned new skills, put my existing skills into practise in real life situations and also was able to develop personal skills such as networking and becoming more self-confident in myself and my abilities as a marketer.

One thing I loved about my placement with Evelyn was how energetic she was and how infectious her enthusiasm, about every project is. We would come up with an idea and she would already be so excited that it was hard not to also be excited and looking forward to carrying the project out.

Work placement with Evelyn was also great for networking. I got to go to so many events and meet so many wonderful and inspiring business and marketing people and talk to them about their industry and marketing. I really loved going to the Donegal Women In Business events too as there was such a wonderful positive and encouraging atmosphere and everyone was so interesting to talk to.

Reveal The Teen Launch

One of the biggest accomplishments of my work placement was definitely the Reveal The Teen project which I was involved in with Evelyn’s two other work experience students; Claire and Joanna. Reveal the Teen was such an interesting and exciting project to be a part of and I got to be involved in so many different methods of market research and marketing. Through Reveal the Teen, I achieved the following;

  • Created a brand and unique hashtag #RevealtheTeen
  • Created Social Media content
  • Designed logo’s and social media branding
  • Survey market research
  • Held a focus group with teenagers from Donegal
  • Correlated the data and results into meaningful information
  • Designed infographics to display the information in a visual way
  • Wrote a report on the Reveal The Teen findings
  • Press Release for the project
  • Presented the findings of the project in a PowerPoint presentation in the Letterkenny Chamber of Commerce

Phew! What a great project to have been a part of and it feels amazing to think we achieved so much in such little amount of time.

Also as part of my work placement I was able to build upon my graphic design and Photoshop skills. These were crucial in most stages of my placement but especially when designing content for some clients and especially the Reveal The Teen project. Another area I was able to build upon was my web design and general website knowledge and skills. Both of those areas were areas that prior to the placement I felt were not very developed but now after having built upon those skills I feel wholly confident that I am capable in those areas now!

It was also great to develop my social and blog content creation skills as I was able to suggest social media post ideas and was able to write a few blog posts for Evelyn’s site (such as Reveal the Teen and Top 5 Free Digital Marketing Tools) which I really enjoyed doing.

Evelyn Mc Marketing reveal the teen

Evelyn is also an incredibly warm, bubbly and friendly person. I felt so welcomed and never felt stupid asking for Evelyn to explain anything I did not understand. I highly recommend any third level marketing or business students to look for placement with Evelyn, not only will you gain great marketing and public relations experience in a multitude of areas and meet great business people at networking events but you will also have lots of fun and enjoy it!

 

5 Free Digital Tools For Your Marketing Toolbox

Top 5 Free Digital Marketing Tools

 

There are so many online and free digital marketing tools today that it can be hard to sort the really good from the overly complicated.

So today I am going to share just 5 of my favourite tools that add value to my content creation and do not cost an arm and a leg.

Pixabay Logo

Pixabay is an under-hyped treasure! Pixabay allows you to search and find the perfect image you are looking for from thousands of royalty free, free to use images that are perfect for a multitude of uses. From using sunset photos to add quotes to for your next Instagram post to finding other photos to use in your website and physical marketing tools such as leaflets.

Pixabay is easy to use, fuss free and doesn’t cost anything. Highly recommend.

Survey Monkey logo

Survey Monkey is a tool some of you may already be familiar with as it is very popular but I think it is still such a valuable resource. I used it recently with Reveal The Teen and on my Donegal Mammy facebook page.

Survey Monkey allows you to create a survey for free and can be printed or distributed online. It also allows you to monitor the results and correlates the returning data into meaningful results. Although you can make a paid account with Survey Monkey if you so wish, you can use a free account to access selected theme, layout ideas and up to 10 questions in your survey.

 

Canva-logo

Canva has become increasingly popular with marketers as of late. The website allows you to sign up for free and create beautiful and professional looking graphics for a huge array of sources. The site has a stock of free images and layouts to use, as well as stored font types and layouts you can choose to suit your intended media, e.g Facebook post, business card, logo sizing,etc.

You can also upload your own images to add to graphics. Canva is a really easy to use and fun site for making great graphics. Evelyn Mc Marketing is a fan!

 

Mailchimp logo

Mailchimp is a great and easy to use online service which makes email marketing a breeze! You can sign up for free and import lists of contacts into groups which you can then make custom emails for your contacts using free and simple to use templates that look professional and clean. When you sign up for a free account, the features you receive are; having up to 2,000 subscribers across all lists in your account, sending up to 12,000 emails per month and in any 24-hour period, you can send up to 2,000 emails.

Although you can sign up for a paid account to unlock all available features, the features available with a free account are pretty great.

 

Place It Logo

 

This is also an “under the radar” tool that I feel more people should be using in their marketing materials. Place It is a site that allows you to create mock up photos of your materials on a number of different devices such as iPhone, computer screens etc to TV and T shirts by aid of simple to use templates.

You just drag and drop your image onto the desired media and you are ready to go- no photo-shop skills needed and completely free!

 

So that is my top 5 free digital marketing online tools that I think all marketers should have in their marketing toolbox!. Hopefully you find this useful.

 

Contact me if you need any help with social media content creation, marketing advice or motivation to get your business growing!

 

Find me on;

Facebook

Twitter

My Website

Evelyn Mc Marketing & Reveal The Teens Mean Business

Reveal the Teen market research report into the retail and social trends of teenagers living in Donegal has just been launched!

Access the PDF Report here: Reveal The Teen Market Research Report

Evelyn Mc Marketing and her work placement students:   Shannon Thackrah: Sligo IT    Joanna McMonagle: Loreto College Letterkenny   Claire McGettigan: Loreto College Letterkenny

CREATED:

  • A brand – Reveal The Teen
  • Designed logo
  • Set up social media platforms to promote it from
  • Survey Monkey online market research
  • Offline surveys
  • Gathered material from a teen focus group
  • Created a hashtag for the project #revealtheteen
  • Collated the information gathered
  • Designed info graphics
  • Power point presentation
  • Market research report

and finally

  • Organised launch and presented our findings!

A reasonable amount of  work from Jan 20th until Mid March!

Reveal The Teen Launch

 
Reveal The Teen LaunchReveal The Teen Launch
Download the report at the link here and enjoy the findings… get in touch with any queries you have.
We greatly appreciated the help and support of Toni in The Chamber of commerce Letterkenny and Shop LK  . 
There is a  possibility A Reveal The Teen shopping campaign could happen in Letterkenny  later this year.
The team are also researching the viability of a teen social event and the possibility of  Reveal The Teen Summer business workshops, to help educate teens on business, leadership skills and financial know how.
 
Any business interested in any of these ideas, please contact Evelyn on:
087 2246989.
 
Hope you enjoyed our Reveal The Teen report!
Shannon, Claire, Joanna & Evelyn.
Reveal The Teen Launch