Transition Year Work Experience – We Built A Brand!

Foreword from Evelyn

This blog was written by my Transition year work experience students Claire and Joanna as a follow on to Shannon’s blog a few weeks ago about our #revealtheteen project. Looking at the retail and social trends of teenagers in Donegal. The launch is next Thursday 23rd March in The Chamber of Commerce offices Letterkenny. Enjoy the following read.. written as a 16 year old would talk to you! I have learned so much from my three work placement students this year, Joanna and Claire form Loreto college Letterkenny and Shannon from Sligo IT.
They are a breath of fresh air and what they know about social media, technology and the life they live.. well, it was an honour and an education to share my time with them.

We hope you can join us at the launch…

 

Hello

We are Claire and Joanna talking about Reveal The Teen . We have been working on Reveal The Teen project since January when we started our work experience with Evelyn here in evelynmcmarketing,com .

The main aim of this project was to find out where teenagers shopped and socialised in Donegal. We also wanted to see if we could make any improvements for teenagers social life and give them a voice

First things first we got the Letterkenny Chamber of Commerce  on board .. Toni was eager to help us out.  ( We never knew what the Chamber was all about until then).

Next we developed a survey to be given to any teenagers who wanted to take part . (First time to learn about Survey Monkey too!)

We made the survey available on Instagram and Facebook and was also given to two of the local secondary schools.

From there the whole thing blew up!!

Next Rachel from Donegal woman interviewed us for the ins and outs of the project . Also that day we had an interview with the Donegal Democrat which appeared the following week.

 

Highland Radio caught wind of the project and the following day Shaun Doherty invited us on to the show . This was so nerve racking but got the brand out there . (First time on radio for us.. we felt like celebs!)

The survey results and messages started to pile in and we began to enter the survey into spreadsheets where Shannon would put it into info graphics. ( Another new thing we learned about!)

The response was amazing, we were shocked about the amount of people who were interested and took part in it .

 

Last Thursday we had a focus group where 8 different students from throughout Donegal took part in a focus group where we obtained a substantial amount of information which was so helpful for the making  of our report .

We are now preparing for the launch of the  Reveal The Teen report which is on Thursday the 23rd of March at the Chamber of Commerce office Letterkenny, where EVERYONE is welcome . We have invited friends,family and local business to attend.

We really hope you can make it too…

With Evelyn we had created a brand  ” Reveal The Teen” ,  social media platforms to promote the message on, market research, focus group feedback , now we are planning a launch and a report! Not a bad work experience project… you could say we learned a lot!

Claire & Joanna

To contact us or for further details check out the facebook event link for the launch

Reveal The Teen

Evelyn Mc Marketing reveal the teen

Hi everyone! My name is Shannon Thackrah, a digital marketing student from IT Sligo and book blogger  currently on work placement with Evelyn, and I am here today to tell you about a very exciting project currently underway- Reveal the Teen!

This project came about as Evelyn also has two Transition Year students from Loreto College Letterkenny with her on work experience until May and she wanted to devise a project for us all to work on together as part of a team.

Claire McGettigan and Joanna McMonagle (the  two TY students) and Evelyn set about ideas for a project  and #revealtheteen was born.

Both Claire and Joanna noticed that there was a definite lack of choice of activity for people and teens their age in Donegal. They began to wonder what other teens thought of the services that were available in the county, how did they spend their time? Claire and  Joanna worked together with Evelyn to expand on their idea and create the brand Reveal The Teen.

Evelyn Mc Marketing reveal the teen

But what is Reveal The Teen? Reveal The Teen is a market research brand that is hoping to gain insight into how teenagers in Donegal shop, what their relationship is with money, their purchasing power and the ways they spend their time. As a team we  decided that the best way to find out this information would be by going out and directly asking teens! With Evelyn we created a survey, which can be taken here and carried out both online and physical offline surveys of teens. Social media pages such as Facebook and Instagram were created, which I helped with design of graphics and logo’s, to target teens on those social media platforms.

Rachel Donegal Woman

With large engagement so far on both social media accounts, we have also been spreading the message of Reveal the Teen online when Rachel from Donegal Woman interviewed Claire and Joanna  and then they were invited to talk with Shaun Doherty on his show on Highland Radio. The girls also appeared in local newspaper and Toni from the Letterkenny Chamber of Commerce supported the project by offering #shopLK vouchers as a  prize to one lucky person who completes the survey.

Evelyn Mc Marketing reveal the teen

I was completely taken by the idea of this project because of how unique and interesting it is. I’ve loved being a part of the project so far and cannot wait to continue to work on it and see the final results.  I will be responsible for collating all the details from the survey into a report and producing info-graphics to present at the official launch in March. I think it is brilliant to have a team of such engaging and motivated business minded women working on this project. With big buzz already surrounding the Reveal The Teen project, Claire Mc Gettigan, Joanna Mc Monagle, Evelyn Mc Glynn and I are all very excited to see the results and share them with you all!

 

If you would like to find out more about Reveal the Teen or see some of the online content for the project, follow Reveal The Teen on Facebook and Instagram.

Evelyn Mc Marketing reveal the teen

Freckles The Elf Christmas Magic In Ireland

Freckles The Elf  Christmas Magic In Ireland launched all over the world recently.
Irish people  the world over came together to support this great Christmas book by taking pictures of the book in locations throughout the world.
Irish people in Peru, New York, London, Melbourne, Canada, Geneva and many other places  took the Freckles The Elf Christmas Magic  In Ireland Christmas book and posted pictures and video on social media… heres what the online event looked like!

 

 

Check out Twitter here https://twitter.com/Frecklestheelf?lang=en

Freckles The Elf Facebook here

 

BUY THE BOOK HERE

Freckles The Elf with the Empire state Building New York City
Freckles The Elf with the Empire state Building New York City
Evelyn Mc Glynn Author, Joe Mc Hugh Minister for the diaspora and Jenny Yourell Illustrator of Freckles The Elf Christmas Magic IN Ireland Book
Evelyn Mc Glynn Author Joe Mc Hugh Minister for the diaspora and Jenny Yourell Illustrator of Freckles The Elf Christmas Magic IN Ireland Book
Freckleas The Elf Christmas Magic In Ireland London
Freckles The Elf Christmas Magic In Ireland London
Freckles the elf Christmas book
Freckles The Elf Christmas Magic In Ireland buy now www.craftykids.ie
Freckles The Elf Christmas Magic In Ireland Melbourne
Melbourne launch Freckles The Elf Christmas Magic In Ireland buy www.craftykids.ie
Freckles the Elf Christmas Magic In Ireland Canada
Freckles the Elf Christmas Magic In Ireland book launch Canada buy www.amazon.com or www.craftykids.ie
Freckles The Elf Christmas Magic In Ireland
Freckles The Elf Christmas Magic In Ireland New York launch
Freckles The Elf Christmas Magic In Ireland map
Freckles The Elf Christmas Magic In Ireland book available now www.craftykids.ie
Joe McHugh TD and Evelyn Mc Glynn author of FrecklesTheElf ChristmasMagic in Ireland
Evelyn Mc Glynn author of Freckles The Elf Christmas Magic In Ireland and Minister Joe McHugh TD

Freckles The Elf Christmas Magic In Ireland front cover         Times Square Launch Freckles The Elf Christmas Book unnamed

Freckles The Elf Christmas Magic In Ireland ON SALE ON AMAZON

Freckles The Elf Christmas Magic In Ireland
Freckles The Elf Christmas Magic In Ireland

BUY NOW ON AMAZON

Shauns bedroom Freckles The Elf Christmas Magic In Ireland
Shauns bedroom Freckles The Elf Christmas Magic In Ireland

The story of “Freckles The Elf Christmas Magic In Ireland “is about a little boy called Shaun and his  family who leave New York  just before Christmas for a new life in Ireland. His parents having left during the recession are returning “HOME” to  a new Ireland, a land of growth and possibility. Through this magical story, we discover how we are all part of a greater global family and how each kind act will help Santa find us all on Christmas Eve through his magic #GPSChristmasHeartbeat computer.

But will it transmit from Ireland? Will Santa find Shaun on Christmas Eve? Can Freckles The Elf and her new Irish friend Mulligan succeed in their mission to deliver an unforgettable Holiday season for Shaun and his family in their new Irish home?

BUY NOW

FRECKLES THE ELF CHRISTMAS MAGIC IN IRELAND

NEW CHRISTMAS BOOK BY EVELYN MC GLYNN

FRECKLES THE ELF CHRISTMAS MAGIC IN IRELAND

 

#FrecklesTheElf Christmas Magic In Ireland

I have just wrote my fourth book this year, so I  suppose that makes me an author! (View them all here)Although to be honest I still find that hard to accept, the title of writer suits me better.  My most recent book is a children’s Christmas story called Freckles The Elf Christmas Magic In Ireland.

A magical  book sprinkled with opportunity to create memories and traditions with those close to you, while sharing the book during the festive season. Born from a family tradition in our own home of reading a book on Christmas Eve to the family, one that still continues even though the now grown up kids are in their twenties. they in turn will hopefully carry this tradition into their own families in their more mature years!

Meet Shaun and his  family who leave New York  just before Christmas for a new life in Ireland. His parents having left during the recession are returning “HOME” to  a new Ireland, a land of growth and possibility.

Discover, through this magical story how we are all part of a greater global family and how each kind and loving act will help Santa find us all on Christmas Eve through his #GPSChristmasHeartbeat computer.

But will it transmit from Ireland? Will Santa find Shaun on Christmas Eve? Can Freckles The Elf and her new Irish friend Mulligan succeed in their mission to deliver an unforgettable Holiday season for Shaun and his family in their new Irish home?

Join in the adventure and no matter where you are in the world experience the magic of Christmas in Ireland…

Minister of state for the Diaspora and International Development Joe McHugh T.D

delivered the foreword for the book and includes the message

“This story  beautifully sets out the situations and feelings that countless Irish abroad experience and it offers a charming story of understanding the importance of heritage and connectedness, of coming home to Ireland and of course getting lots of presents from Santa!”

The book is available now to buy now.

Facebook  page  Freckles The Elf

Twitter  @frecklestheelf

 

The Back Cover Freckles The Elf Christmas Magic In Ireland
The Back Cover Freckles The Elf Christmas Magic In Ireland

 

Christmas In Ireland Freckles The Elf Christmas Magic In Ireland Yankees

EVELYN MC MARKETING INTRODUCES NEW ENTERPRISE WORKSHOP TRAINING

Meet Molly the Entrepreneur
Meet Molly the Entrepreneur

“Molly’s Eggcellent Enterprise”

Welcome to our NEW enterprise training module created by Evelyn Mc Marketing.

Evelyn, helps people in business seek opportunities, create great innovative content and network with others to grow their business. Its that simple!

Evelyn has been involved with young enterprise and Transition year students for the past 7 years. Now she has joined her  skills in business to her experience in young enterprise to create a NEW training, to help others learn, how setting up a business is child’s play!

                                            Molly’s Happy Hens

The Concept.

“Molly’s Eggcellent Enterprise” training will simplify the idea of enterprise and entrepreneurship to all ages. Through the story of a likeable character , Molly the farmer .

Molly’s hens have too many eggs and she steps into the world of enterprise, by selling them.

Molly takes the key steps in creating, growing and promoting her business and brings the learner through her journey with her. Business is not as complicated as it seems!

The workshops include delivery of Molly’s story, interaction with the learner, activity based learning,  group work and feedback.

Each key word will form the building block of the exercise and learning, and the students understanding will come from the fact that it is delivered in a simple way that everyone can understand. What is an entrepreneur? Whats networking all about? Social media what does it really do for a business? Target market who are they? e commerce, How do you sell eggs on the internet!

Suitable for all age groups this workshop will inspire a “Can Do” attitude to becoming an entrepreneur no matter what your age.Workshops are delivered by the creator of Molly, Evelyn Mc Glynn,  covering all aspects of the programme or can be targeted for a specific topic and learning group.  Call Evelyn on 087 2246989 for further information.

The art work for Molly has been designed by 15 year old artist/entrepreneur Caitlin Lynch

A short extract from Molly’s training workshop……..

Meet Molly

Molly lives with her family on a little farm on the side of a mountain  outside a beautiful village. Molly keeps hens to feed her family

One week she had way too many eggs and decided to sell what she didn’t need.

She starts off by checking  out who else sells eggs in her area  (Market Research) how much they( her competitor)  sell them for and what she could do differently to attract people to buy her eggs. (Customers)

Before she did that she  sat down and  drew a little picture of a hen  (Logo) and called what she was doing  ” Molly’s Eggcellent Enterprise” (Brand)

The bank manager  said he loved to support people like Molly who set up in business on their own (Sole Trader) and were willing to work really hard to succeed  (ENTREPENEUR) . He also helped her make a list of all the things she would have to spend her money on in the business (Budget).

 

Follow Evelyn Mc Marketing on facebook 

Twitter 

or e mail evelynmcmarketing@gmail.com

 

 

 

 

 

 

 

Too Far From Mammy

Jack, Darragh and Paul with Evelyn
Jack, Darragh and Paul with Evelyn

What a great week Evelyn had with the lads from @TooFarFromMammy twitter account this week.

Evelyn spotted on twitter, they were planning to escape their mammy’s in Cork and head off for a bit of pre College fun on the route of the Wild Atlantic  Way.

After a few tweets back and forward to let the lads know they needed The Crafty Kids Guide To Donegal and Its Wild Atlantic Way , for their Donegal part of the adventure.    (Written by the school children of Donegal and project managed by Evelyn)

 

 

crafty kids Guide To Donegal and its Wild Atlantic Way

Evelyn suggested they complete the journey to raise awareness for a charity, and thus it began.

Pieta House was chosen and the rest as they say is history.

This little adventure  proved that networking is networking whether on social media or in real time.

Quickest Fox Marketing  provided huge support with their twitter networking hours and spread the word on the great work the lads were doing.

 

 

EvelynMc Marketing Highland RadioHighland Radio was just one of the many radio stations that covered their journey from Cork to Donegal  and the lads said that Donegal Mammys looked after them really well. Especially Sinead in Errigal Hostel .

Well done everyone on getting behind these great lads and showing that connecting and networking really works whether you are raising awareness for a charity or your business.

Never miss the opportunity to connect and support others.

Evelyn evelynmcmarketing@gmail.com

 

 

To buy the Crafty Kids Guide To Donegal and Its Wild Atlantic Way go to www.craftykids.ie

Contact Evelyn www.evelynmcmarketing.com

Pieta House www.pietahouse.ie

New Book What To Do With Kids In Donegal This Summer

Top Things To Do With Kids This Summer in Donegal and On The Wild Atlantic Way – The answer is here!

New Book local guide to Donegal told by local school children
New Book local guide to Donegal told by local school children

Evelyn  from   Evelyn Mc Marketing and Crafty Kids are about to launch the very first Crafty Kids Guide To Donegal and The Wild Atlantic Way a very special visitors guide for locals and those visiting the county. It’s a  VERY special guide book as it has been told through the stories and drawings of local school children in the county.  They tell it as they know it! Where do you take children for a day out in Donegal? What are the best beaches to visit in Donegal? Fun things to do with Kids on The Wild Atlantic Way.

Iain Miller Donegal’s answer to Bear Grylls gave us the low down on where to find secret beaches in Donegal and how to go about rock climbing in Donegal and what it’s like to live on The Wild Atlantic Way, Donegal Tourism and Failte Ireland  feature in it too and you can find out all about how to download the Wild Atlantic Way app.  To find out more and to reserve your copy of Crafty Kids Guide To Donegal and The Wild Atlantic Way visit the facebook page and start planning what to do with children in Donegal this Summer. Ruth Graham loves creating and she helped all the children turn their stories and drawings into a book. We really hope you LOVE it…

Things to do in Donegal with children New Book
Things to do in Donegal with children New Book